Are you launching a new business in Santa Cruz County or reconfirming your established name? Whether you’re opening a surf shop in Santa Cruz, running a café in Capitola or starting a farm in Watsonville, securing your business name is one of the most important steps. Part of this process includes filing and publishing your Fictitious Business Name (FBN) Statement—and our local publications make it simple.
Good Times, Press Banner and The Pajaronian are all adjudicated newspapers in Santa Cruz County, ready to help you meet California’s legal requirements for Fictitious Business Name publication—a key part of officially establishing your business.
Why Is Fictitious Business Name Publication Required?
If you’re operating under any name that doesn’t include your personal legal name, or the registered name of your LLC or corporation, California state law requires you to file a Fictitious Business Name Statement with the Santa Cruz County Clerk. That’s just the first step.
To comply fully, your FBN statement must also be published in an adjudicated newspaper within the county for four consecutive weeks. This ensures:
- Legal compliance with state and county regulations
- Public awareness of your business operations
- The ability to open business bank accounts and sign contracts under your business name
Multiple Newspapers, One Easy Online Form
At Good Times, Press Banner and The Pajaronian, we’ve streamlined the Fictitious Business Name publication process for entrepreneurs, startups and established businesses alike. Our easy-to-use online form lets you submit your FBN publication request quickly—no office visits required. We handle the scheduling and publication in one of our newspapers, depending on your business location, ensuring compliance with Santa Cruz County regulations.
- Good Times serves Santa Cruz, Capitola, Soquel and San Lorenzo Valley areas.
- Press Banner covers Scotts Valley, Felton, Ben Lomond and Boulder Creek.
- The Pajaronian serves Watsonville, Freedom, La Selva Beach, Aptos, Pajaro and surrounding communities.
Any of the publications are valid for businesses throughout all of Santa Cruz County.
Serving All Santa Cruz County Cities and Communities
No matter where you operate, we’ve got you covered:
Santa Cruz, Capitola, Watsonville, Scotts Valley, Soquel, Aptos, Felton, Ben Lomond, Boulder Creek, Freedom, Pajaro, La Selva Beach, Davenport and beyond.
Get Started Today
Don’t let legal paperwork slow your business momentum. Use our simple online form to submit your Fictitious Business Name Statement publication request. Our team will ensure your statement is published promptly and accurately, helping you stay compliant and focused on growing your business.
Start your FBN publication process now with one of our trusted local newspapers serving Santa Cruz County entrepreneurs.